Rihanna’s brand Fenty Beauty has been popular since its launch. Many of its products have become firm favourites. And its latest launch is exciting. It’s a rework of a foundation, which was one of its first formulas. And yes, while this might sound like just another foundation, the beauty brand revolutionised the space as one of the first brands to offer a (much-needed) broad shade range back in 2017.
Fenty Beauty says the new launch – pro filt’r fluid flex natural matte longwear foundation – is the result of eight years of development, and customer feedback and testing. The focus has been to make shade-matching more effective. And the brand says the formula doesn't settle or crease in fine lines or pores, and is transfer-proof. These are bold claims.
