Italian house Fendi will show its upcoming menswear collection at Pitti Uomo in June 2023, it has been announced today. Following a glittering roster of designers and houses that have shown at the historic Florentine menswear fair – from Givenchy, Jil Sander and Valentino to Raf Simons, Grace Wales Bonner and, most recently, Martine Rose – Fendi will hold its show 30 minutes outside of the city at the newly inaugurated Fendi Factory.
Set in the rolling hills of Capannuccia, Tuscany, the discreet building – which opened in December 2022 – was designed by Milan-based architecture studio Piuarch and coordinated by Fendi’s in-house specialist architecture department. The 14,000 sq m factory centres on a vast raised garden, designed alongside landscape architect Antonio Perazzi. ‘This gesture not only helps the structure effectively blend within its natural context, helping maintain native flora and fauna on site and supporting existing eco-systems; it also visually completes the terrain’s lines, by restoring the existing hillside where the plot is located,’ said Wallpaper* architecture Ellie Stathaki on its opening.
