The factory floor provided the inspiration for – and setting of – Fendi’s latest menswear collection, shown this season not at Milan Fashion Week but at the Pitti Uomo menswear fair in Florence. Taking place in the newly inaugurated Fendi Factory located outside of the city in the rolling Tuscan hills of Capannuccia, artistic director of menswear and accessories Silvia Venturini Fendi said it was a loving ode to craft and the atelier which here creates the house’s handbags and leather goods.
Guests were transported by coach to the 14,000 sq m complex, which was designed by Milan-based studio Piuarch alongside Fendi’s in-house architects. Outside, the discreet building is notable for its vast rooftop garden planted with native flowers, made to fade into the landscape beyond; inside, the gleaming glass and concrete space was alive with activity as the various craftspeople continued their work while attendees took their seats on the main factory floor.
