Up until Karl Lagerfeld joined the brand in 1965, the Fendi logo showed a squirrel sitting on a walnut tree branch, a symbol of the hard-working founder Edoardo Fendi, who was said to be as busy as a squirrel by his wife Adele. Initially tasked with modernising the brand’s fur line, Lagerfeld apparently drew the brand’s new interlocking ‘FF’ logo on a piece of paper in just a few seconds (the letters stand for ‘fun furs’).
The logo instantly became a symbol of luxury and of the fashion-forward brand around the world. It has since featured on everything from a jacquard fabric used to line travel trunks, to trainers and, famously, a variety of belt buckles, and even formed the main motif of an entire collection in 2018. More recently, it also inspired Peter Mabeo’s ‘Efo’ coffee table. Now an iconic piece of the Fendi Casa collection, it is being reintroduced this year in a palladium and light grey version.
