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Fendi and Maison Margiela Redefine Couture with Futurism and Drama

Fendi's collection embraces future and minimalist futurism with organic fringing.

Paris Couture Week showcased an array of captivating designs that left fashion enthusiasts in awe. One standout collection came from Fendi, where artistic director Kim Jones presented a mesmerizing blend of minimalist futurism and homage to the late Karl Lagerfeld. The show not only paid tribute to the past but also embraced a forward-thinking ethos.

Jones took a departure from Fendi's previous focus on exotic furs and feathers, opting instead to highlight the beauty of the human form. The collection featured a box-like silhouette with precise geometric patterns, crafted in silk gazars. Gowns with minimalist hemlines were adorned with intricate beading, representing a sophisticated evolution from the brand's fur-heavy past. A feather-like, all-over fringe emerged as a new type of pelt, appealing to consumers who prioritize ethical fashion choices. Jones aimed to convey that Fendi's future lies in delicate humanism rather than animal pelts.

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