“Fender wants a showdown”: What is Fender’s endgame in its cease and desist campaign against S-styles? This video might have the answer

Fender Standard Stratocaster Olympic White.

Fender’s cease and desist campaign against smaller builders to stop the production of S-style guitars and protect what the company sees as the intellectual property of the Stratocaster body design raises many questions.

We do not know how long this legal campaign will take. We do not know what the guitar industry will look once it has finished, if we will be able to buy a Strat-style guitar in years to come.