Get all your news in one place.
100's of premium titles.
One app.
Start reading
Guitar World
Guitar World
Entertainment
Matt Parker

Fender is taking on Amazon’s cheap guitar sellers at their own game by launching a Chinese-made Strat for $119

A girl playing a Squier Debut Stratocaster on the floor of her bedroom.

Fender appears to be taking on Amazon’s cheap import guitar sellers with the launch of its own ultra-affordable Squier Stratocaster line, dubbed the Debut. 

The cult of the import bargain has been around since Japanese firms first started ‘borrowing’ classic designs in the 1970s, but in recent years it has shifted into a new gear, particularly at the entry-level end of the market.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.