Female Athletes Shame Sydney Sweeney's Nude Novig Ad as Olympian Says 'This Is What Women in Sport Look Like'

Female athletes including Amy Hunt and Ariarne Titmus have criticised Sydney Sweeney’s Novig advert, saying it sexualises women in sport (Credit: Instagram/sydney_sweeney)

Sydney Sweeney has found herself at the centre of another advertising storm after female athletes around the world hit back at her provocative Novig campaign, with British sprinter Amy Hunt delivering the line that quickly became the rallying cry: 'Sydney Sweeney, this is what women in sport look like.'

The backlash has seen Olympians and professional sportswomen flood social media with footage of themselves training, competing and pushing their bodies to the limit, arguing that women in sport should be recognised for their strength and achievements rather than their appearance.