A popular Mexican-themed fast food chain has become the latest Australian company whose dreams of cracking the vast American market have ended in failure.
Guzman y Gomez is closing eight restaurants in the Chicago suburbs, two years after it raised $335.1 million in a highly touted stock exchange float to fund its global expansion plans.
GYG co-founder and co-chief executive Steven Marks, who just spent three months in the US, came to realise the move into the highly competitive market - where Taco Bell and Chipotle rule - wasn't working out.
