The owner of two of the nation's best-known bottleshop chains is about to undergo major changes under its new leader to improve performance and attract more "energetic socialisers".
Endeavour Group, which owns Dan Murphy's and BWS retail liquor outlets and hundreds of pubs across Australia, plans to take $300 million in costs out of the business, including the $100 million already planned for the new financial year.
"We don't have the operating model right," chief executive Jayne Hrdlicka, who joined in January, told an investor strategy day on Wednesday.
"We now have clarity on why the operating model doesn't work and what has to be different, and how we are going to deliver."
Endeavour will now focus on growing its retail revenue "by reinforcing price leadership", which signals potentially cheaper liquor prices, lifting its pubs' performances, as it takes down the $300 million in costs.
