Pauline Hanson has issued a scathing message to a premier targeted in a "sexist" ad campaign, as the prime minister called for an end to personal attacks on politicians.
Digital billboards - mounted on the sides of trucks and reportedly paid for by local businesses, including a brothel - depict Victorian Premier Jacinta Allan wearing a witch's hat next to the "Ditch the Witch" slogan.
They have been driven around the streets of Melbourne since May.
The campaign has been criticised by leaders with Anthony Albanese on Monday suggesting such personal attacks could lead to political violence.
"You don't have to denigrate people in such a personal way. It has got to stop," he told reporters in Canberra.
"What I don't want to do is to have a press conference in this courtyard after a tragedy."