Businesses are taking a stand on hot-button issues in an effort to appeal to younger consumers—but as U.S. beer brewer Anheuser-Busch will attest, this has landed them in hot water in the process.
The U.K. government's second highest ranking Treasury official is now warning companies to steer clear from "woke" politics lest they wind up in the crossfire of the culture wars right next to the Bud light parent. It lost nearly $400 million in sales last quarter following a promotion its once popular lager held with transgender influencer Dylan Mulvaney in April.
