Political advertising for the Voice campaign is ramping up, particularly on social media. So, who is the target audience for each campaign’s ad, what are their key messages, and how effective will they be?
We research how people and organisations use stories to affect change through political advertising or entertainment. We looked at the different ads that have been released so far – by two groups campaigning for “no” and two groups campaigning for “yes” – to see how effective their communication strategies have been.
