LAS VEGAS—During a speech at the 2023 NAB Show FCC Chairwoman Jessica Rosenworcel announced a new public-private initiative led by the NAB to help with the rollout of NextGen TV, aka ATSC 3.0.
“Today, we are announcing a public-private initiative, led by the National Association of Broadcasters, to help us work through outstanding challenges faced by industry and consumers” said Rosenworcel at the NAB Show. “This Future of Television initiative will gather industry, government, and public interest stakeholders to establish a roadmap for a transition to ATSC 3.0 that serves the public interest. A successful transition will provide for an orderly shift from ATSC 1.0 to ATSC 3.0 and will allow broadcasters to innovate while protecting consumers, especially those most vulnerable.”
