The head of the Federal Communications Commission introduced on Wednesday a proposal to require political advertisers to disclose when they use content generated by artificial intelligence in broadcast television and radio ads.
If adopted by the five-person commission, the proposal would add a layer of transparency that many lawmakers and AI experts have been calling for as rapidly advancing generative AI tools churn out lifelike images, videos and audio clips that threaten to mislead voters in the upcoming U.S. election.
