Football club FC Barcelona has signed on Spotify as its main sponsor in a deal that will carry the music streaming platform's name on the shirts and stadium of the La Liga club.
(Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. Click here to subscribe for free.)
Under the partnership, Barca's stadium will be renamed "Spotify Camp Nou" in the first instance of the club adding a sponsor's name to the title, Sweden-based Spotify said on Tuesday.
