Black viewers are viewing free ad-supported streaming TV (FAST) and subscription video-on-demand services in numbers well above the overall consumer average, according to a new Horowitz Research study.
More than 80% of Blacks have used a free OTT service over the past month, up from 13% from 2019 and compared to 69% for consumers overall, according to the Horowitz Focus Black Volume 1: Subscriptions survey. FAST channels are helping to drive consumption, with 45% of Black TV content viewers using services such as Pluto TV and Tubi TV at least once in the past month, compared to 35% of total market consumers.
