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The Times of India
The Times of India
Lifestyle
Jasmine Dawda | TIMESOFINDIA.COM

Fast-fashion shifting its gear to forever fashion

Gen-Z has considerable power

People who grow up using fast fashion and its perks of choices, trendy & quick ready to wear at cheaper prices will be unaware of the world without Zara or H&M. At the same time growing up in the midst of global warming, climate change, and racial inequalities or discrimination, saying no to animal cruelty, Gen Z has a very strong impact on the environmental issues. their ethical evolution has an, even more, stronger approach than the previous generation of millennials. Gen-Z has pushed the boundaries of fashion businesses by being very adamant about opening new doors. in response by integrating social and personal values into choosing gen-next fabrics, its chemical-free production, and eco-friendly services, saying no to unethically driven mass production even to the extent of getting together to insist on textiles turning more sustainable.

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