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The Guardian - US

Lifestyle

Lauren Aratani

Fast fashion giant Temu accuses Shein of starting ‘war’ over US markets

Shein Temu United States Lawsuit China Pinduoduo

Shein’s US website on 23 June 2023. — Shein’s US website on 23 June 2023. Photograph: Richard Drew/AP

A self-described “war” between Chinese ultra-fast fashion brands Shein and Temu has escalated, with a new lawsuit from Temu against its competitor claiming it is trying to squeeze its rival out of the US.

In a lawsuit filed in Massachusetts court, Temu accused Shein of creating exclusive contracts with independent manufacturers in China that bars them from working with Temu. The company claims Shein made the agreements in an attempt to edge out Temu in US markets.

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