Cannabis continues on a rocket-ship trajectory as legalization spreads, investors double down on backing the technology powering the industry and as outdated stereotypes of cannabis consumers fade.
One of the public relations and public affairs firms telling that story best and for some of the biggest in the industry, Riff City Strategies was named today to Fast Company’s list as among the World’s Most Innovative Companies for 2022.
The most valuable cannabis tech company, Dutchie, turned to the San Francisco-based agency prior to its Series B in 2020. Riff Strategy's hyper-charged PR efforts helped Dutchie facilitate $12.1 billion in cannabis sales last year on its mission to create safe and easy access and to provide solutions that streamline dispensary operations.
