Black viewers have always been at the forefront of new media consumption, and the emerging free ad-supported streaming television (FAST) environment is no exception.
As more Black viewers tune into FAST channels, though, industry observers are concerned the platform won’t keep up with an increasing demand for content that reflects the images and stories of that audience segment across all platforms. That’s because big media companies are gobbling up bandwidth by launching multiple channels based on their owned-and-operated networks and popular shows. A perception holds that independently-owned multicultural programmers might get stuck on the outside looking in.
