The “Chloé girl” aesthetic has been synonymous with carefree, polished ease since Gaby Aghion founded the Parisian heritage brand in 1952. “All I’ve ever wanted was for Chloé to have a happy spirit, to make people happy,” she said. Hoping to empower her fashionable female friend circle with easy, stylish off-the-rack clothing, Chloé was an anomaly amongst the made-to-measure fashion houses requiring their customers to wait weeks or months for their orders.
A success amongst Aghion’s Parisian in-circle, Chloé’s first fashion show was held at the famed Café de Flore in Saint-Germaine-des-Prés. Stepping away from the brand in 1985, Aghion’s successors (Karl Lagerfeld, Stella McCartney, and Phoebe Philo, to name a few) continued to keep Aghion’s refined bohemian vision alive, reinterpreting hero pieces for the modernizing woman, and expanding their reach into covetable leather goods.
