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The Guardian - UK
The Guardian - UK
Lifestyle
Scarlett Conlon

Fashion’s new prince: the ‘creative prodigy’ bringing his Midas-touch to the house of Rochas

Charles de Vilmorin in his Paris apartment.
‘I get to learn every day’: Charles de Vilmorin in his Paris apartment. Photograph: Adeline May

Charles de Vilmorin can’t hide his excitement about an imminent arrival to his Paris apartment: an Italian greyhound named Terreur. “In France, we have this funny thing where each year there is a letter that you have to name your pet by, and this year it’s T,” he explains with a smile. “If he’s cute and calm, then it will be funny; if he’s uncontrollable it works, too.”

It’s said with a low-key confidence that belies the time-consuming introduction of a household pet, let alone the amount of work de Vilmorin already has on his plate. At just 24, the young French designer is not only the wunderkind of haute couture with the eponymous brand he launched mid-pandemic in 2020, but in February 2021 he also became the creative director of one of France’s oldest fashion houses, Rochas, for whom he showed his SS23 collection last week.

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