Color trends are powerful. With a sprinkle of marketing magic and the right internet appetite, a shade can evolve from just another speck on the color wheel to an all-consuming cultural phenomenon. Charli XCX's Brat Green, for instance, has gone so viral that chartreuse is selling out across retailers, and Kamala Harris's 2024 presidential campaign has a lime-green glow. And lest we forget how the 2023 Barbie boom painted the whole world hot pink. The fall 2024 color trends—which include classic autumnal neutrals and electric shades that lend themselves well to #FitChecks on fashion TikTok—are poised to make a mark on the masses.
For the chronically online, the color palette of the fall 2024 trends—first presented on the New York, London, Milan, and Paris runways earlier this year—will look similar to your Instagram feed and TikTok For You Page. The pops of baby pink seen across the four fashion capitals call on the sweetness of the internet's favorite girlhood aesthetic, and the heathered grays on Loewe and Louis Vuitton's runways are reminiscent of TikTok's office siren trend. Even Versace's café au lait light brown and Chloé's dark hunter green carried trace whispers of quiet luxury.
