Online retailer Missguided has collapsed into administration, after last-minute talks to find a buyer failed.
The clothing giant - which became famous for fast fashion - called in administrators Teneo after unpaid supplier JSK Fashions petitioned for it to be wound up, according to reports
Teneo is now trying to save the business, and said there is keen interest from buyers, meaning the company could be saved from administration. Online rival Boohoo - which bought Debenhams, Dorothy Perkins and Burton last year - had been in talks to buy the business in a pre-pack administration deal, while Asos and JD Sports were also reported to have been interested.