Online retailer Fashion Nova, known for its fast fashion, has agreed to pay $4.2m to settle allegations that it hid bad reviews of its products from the website.
The Federal Trade Commission said on Tuesday that the California-based retailer “misrepresented that the product reviews on its website reflected the views of all purchasers who submitted reviews,” when in fact Fashion Nova was suppressing reviews with ratings lower than four stars out of five. The agency said that this is its first case involving a company’s efforts to conceal negative customer reviews.
