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John Potvin, Professor, Art and Design History, Concordia University

Fashion icon Giorgio Armani’s impact and legacy will be felt for decades to come

Despite the hyperbolic and fleeting tendencies of the fashion industry, few designers have had the impact of Giorgio Armani, who has died in Milan at the age of 91.

The new look and attitude the designer offered 50 years ago is today largely taken for granted and, at first glance, seems rather unassuming. But from the outset, Armani’s focus and determination was to provide his customers with an easier way of dressing that was at once practical, sophisticated and thoughtful, yet unpretentious, powerful and subtle.

His suits required little effort on the part of the wearer, whose individuality and identity were meant to shine rather than being overwhelmed by his clothes. His approach to tailoring coincided with the growing awareness of health and fitness in the 1970s and 1980s.

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