It’s hardly news that greenwashing is rife in the fashion industry. The Australian Competition and Consumer Commission and the European Union have vowed to crack down on businesses using environmentally friendly marketing messages to mislead consumers.
The problem is the misapplication of vague, technical-sounding terms to products in an industry with little regulatory oversight. In the first instalment of our greenwashing glossary, we ask experts to decode some of the most common terms you’ll find in fashion. If there are other greenwashing terms you are curious about, please let us know in the comments below.
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