‘Fashion freaks me out’: the anti-style magazine sharing profits with staff

Richard Turley is horrified when a famous photographer’s name comes up. Photograph: Courtesy Nuts

For an industry so concerned with looks, fashion magazines can be remarkably murky, especially when it comes to money. Those at the top often do very well; those at the bottom commonly receive close to nothing, and exactly what goes on in the middle isn’t entirely clear.

A new magazine plans to upend these conventions. Published entirely in black and white, and running to 418 pages, Nuts doesn’t employ any fancy big-name photographers or star models, and plans to split its profits equitably and openly.