‘I was surprised when Amica asked me about it,’ says the esteemed British photographer Martin Parr, recalling his fashion industry inauguration. ‘But Ic thought I will take on the challenge, and have never looked back.’ While today Parr shoots several fashion stories a year – from high-end brand campaigns and portraits to magazine editorials and backstage imagery – that first shoot in 1999, for the Italian women’s monthly, was the earliest example of Parr’s distinctive, oftentimes humorous, and aesthetically deliberate way of navigating the world of fashion.
