In just a few weeks, fanciful fashion brand RHODE will be closing its doors. “This wasn’t an easy decision for us, but ultimately, new and exciting dreams are calling us forward,” shared RHODE founders Purna Khatau and Phoebe Vickers in a heartfelt Instagram statement. While no updates have been given regarding their best-selling West Elm homeware collaboration, it’s safe to say once the current inventory sells out, it’s gone for good.
For fans of RHODE — diehard and casual alike — the news is a gut punch. Even I, not typically one for florals, found myself charmed by their frill-trimmed pillows and cheerfully patterned sheets. The brand’s colorful, carefree ethos transitioned seamlessly from dresses to duvets, earning a devoted following over the past decade.
