Online fashion brand In The Style, which uses influencers such as Stacey Solomon and Gemma Atkinson to promote its products, slipped into the red during its latest financial year despite a surge in its sales.
The Salford-headquartered company has posted a pre-tax loss of £1.5m for the 12 months to the end of March 2022, compared to a profit of £125,000 in the prior year.
However, its revenue jumped by 28% from £33.7m to £57.3m over the same period. Its shares fell by more than 34% following the publication of the figures.
