Fashion brand H&M launch new cycling collection - but it's not the cheapest kit on the market

Three images of people wearing H&M cycling kit collection.

While many specialist cycling brands are currently in turmoil, largely due to overstocking during the Covid pandemic, fast fashion retail giant H&M has decided to buck the declining trend by announcing its first foray into the sport of cycling.  

Better known for high-street and on-line fashion and home design, H&M has launched, what the brand defines as, a high performing yet affordable capsule cycling collection