A new fashion boutique offering sustainable clothing with a South Asian feel has opened its doors in Sunderland's Sunniside Quarter.
Alessa’s Boutique, at 14 Norfolk Street, officially opened its doors on December 19, providing a friendly environment for women to drink tea, socialise and try on new clothes. Set up by social entrepreneur Poppy Green, the store boasts an array of pre-used, luxury Western infused South Asian clothing and accessories, at a fraction of the usual retail price.
By stocking brands that have sustainability at their core, the store also aims to provide an eco-friendly alternative to the fast fashion brands. Poppy said: “All of our clothes and accessories are a fusion between South Asian and Western cultures, making it accessible to women from all backgrounds. We have an incredibly rich culture here in Sunderland, with people from lots of different backgrounds, and our aim is to provide residents with a greater understanding of what different clothing means to different people, while making luxury clothing more accessible to everybody.
