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Evening Standard
Evening Standard
Entertainment
Maddy Mussen

Fashion Awards 2022: you can rent Irina Shayk’s H&M dress for £35

Irina Shayk HM Fashion Awards Kim Petras Lucien Laviscount metaverse Meta

The stars stepped out in their finest garments for the Fashion Awards 2022 last night. It’s one of the most important red-carpet moments in the calendar and a prime excuse to pull out all the stops.

Yet, a handful of stars tossed aside the Gucci, Louis, Fendi, and Prada in favour of something a bit more meta. Yes, the metaverse has infiltrated fashion — and it’s done a collaboration with H&M.

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