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Environment
Xiongzhi Wang, Postdoctoral Research Fellow in Environmental Social Science, Australian National University

Farmers, investors, miners and parents: how unconventional climate advocates can reach new audiences

Max Acronym/Shutterstock

When you think about climate advocates, you’ll likely picture left-leaning environmentalists who live in cities. This group has contributed to building public support for climate action worldwide, through protests, petitions, lobbying and so on.

While a majority of Australians understand that climate change is happening and that humans are the main cause, there are still holdout groups. Acceptance of the fact that climate change is largely caused by humans sits at 60% of Australians, well below other countries.

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