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FourFourTwo
FourFourTwo
Sport
Matthew Ketchell

Farewell sweet Prime: Amazon showed broadcasters how football coverage SHOULD be done and I’ll miss it when it’s gone

Aston Villa's Spanish head coach Unai Emery (2L) gives an interview to amazon Prime, pitch-side ahead of the English Premier League football match between Aston Villa and Manchester City at Villa Park in Birmingham, central England on December 6, 2023.

My Amazon Prime subscription was worked hard over December. I blitzed the Christmas shopping, got stuck into some Boxing Day sales and in the space of 48 hours between Christmas and New Year ended up making three separate orders in an embarrassing attempt to source the correct screws for a TV mount.

If you’ll allow me one more paragraph of Partridge-isms, when I tried to return the screws I didn’t need Amazon refunded me and told me to just keep the spares. So, if anyone needs a set of M8 screws, washers and spaces, you know where I am. 

To be clear, this isn’t an advert, just enthusiasm. Amazon sell pretty much everything imaginable but it was their live Premier League football coverage that most interested me in December. Steaming as many matches as my marriage would allow I kicked off with the excellent Luton 3-4 Arsenal on the 5th. Straight away I noticed a quirkiness to Amazon’s approach, it doesn’t take itself too seriously.

If I’m not physically at a game I watch a lot of my football on apps: phone, tablet, smart TV and Prime’s streaming quality feels far superior to TNT, SkyGo and Now TV. Delay is minor compared to the other broadcasters and the picture quality is way better, especially compared to SkyGo’s which at times looks like I’m trying to play FIFA ‘98 Road To The World Cup on a SEGA Mega Drive. Sorry Sky.

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