Fara, in cycling brand terms, is a relative newcomer. Founded in 2015, it is relatively unique in that it is a Scandinavian brand. The cycling industry tends to be focussed on a few nodes - the USA, Taiwan, Italy, Germany - so it’s certainly novel to see a brand come out of Norway, and not even Oslo either. Fara is based in the ‘mid north’, in a town about 30km from Trondheim, roughly the same latitude as Iceland where the national landmass starts to get skinny.
Given the brand’s slightly remote origins, it’s not a surprise that it started with gravel bikes, before moving through all-road until we get the F/Road, a fully-fledged road bike. In the same way Italian bikes have some Italian characteristics in their design and aesthetics, and even ride quality, there is some of that here, though the flavour is Norge.
