In just two days, the brand new trailer for Grand Theft Auto 6 – aka GTA VI – has already racked up 107 million views. It's the number one trending video on YouTube and has broken the record for the number of views garnered by a non-music YouTube video in its first 24 hours.
The stunning numbers are not a surprise: it has been a whole decade since Rockstar, the gaming company behind the franchise, released the last chapter of the hit game series. And, when the fifth GTA launched in 2013 it made an astonishing $1 billion in worldwide sales in its first three days, making it the fastest-selling entertainment product of all time.