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Chronicle Live
Chronicle Live
National
Zac Sherratt

Fans furious as popular Prime Hydration drink on sale for 1,000% of retail price in Durham

Logan Paul Durham Aldi Chronicle KSI Newcastle

A store-owner has sparked anger after trying to flog bottles of the popular Prime Hydration sports drink for 1,000 percent of the retail price.

The beverage, created by KSI and Logan Paul, recently hit headlines after fans of the YouTube stars went wild when it launched for a limited time in Aldi stores on December 29.

People were seen clambering over shelves while disgraced adults hurled children out the way to get their hands on the drink, which retails at £2 per bottle.

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