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The Independent UK

Lifestyle

Meredith Clark

Fans call on Ryan Reynolds to ‘sue’ after deepfake Tesla ad uses AI-generated version of him

Ryan Reynolds Tesla Inc. Elon Musk

Getty Images

People have called on Ryan Reynolds to take legal action after his likeness was used in an AI-generated commercial for Tesla.

This week, financial advisor and YouTuber Kevin Paffrath – known as “Meet Kevin” – went viral on Twitter when he shared a fan-made ad for Tesla using deepfake artificial intelligence (AI) technology. Deepfakes are videos and images that have been digitally created or altered using AI imaging.

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