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Creative Bloq
Creative Bloq
Technology
Daniel John

Fans are seriously overreacting to Apple's 'new' 3D logo

Apple One logo.

Few logos are more famous than Apple's, so it's hardly surprising that the company isn't in the habit of messing with it. Sure, it occasionally brings back the rainbow version, but most of the time the logo looks exactly the same – plain, flat, and grey, white or black.

So it's a little surprising to see Apple quietly drop one of the boldest takes on its logo we've seen for a while. Amidst the announcement of its Apple TV rebrand, the company has also been pushing its Apple One subscription service, along with a quirky 'spliced' Apple logo made up of stacked pieces.

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