England goalkeeper Mary Earps was named player of the match in England’s victory over Nigeria in the Fifa Women’s World Cup. She has played a key role in England’s recent successes, not just at the World Cup but in previous tournaments. Her performances have made her a hero to her fans.
But Earps’ fans are unable to emulate her by wearing a replica of her goalkeeper shirt: it is not being put up for sale by team kit manufacturer Nike. Earps has said that her goalkeeping shirt not being available to buy is “hurtful”, and a petition by fans calling for the shirt to be produced has reached over 35,000 signatures.
We are currently researching the availability of kits for women’s football fans, together with colleague Jess Richards. The merchandise and clothing available to female fans and male fans of women’s teams is often limited, undesirable or just not available.
