Fanatics Collectibles Aims to Innovate With Tom Brady’s First Baseball Cards

For many collectors, Tom Brady getting his first baseball cards in the 2023 Bowman Draft Baseball release is old news. However, the scale with which Fanatics Collectibles is pushing the product, especially Brady’s inclusion, is something all new.

Fanatics Collectibles announced Brady would have baseball cards in a Bowman product back in February during the Topps Industry Conference, and since then the company has put together a marketing campaign unseen for years in a sports card set, if ever. Bowman Draft, released Tuesday, has had its marketing completely built around the Brady collaboration and his imaginary baseball career.

TOM. BRADY. BASEBALL. CARDS. 🤯🐐

Start chasing @TomBrady's Dream Draft Pick cards on 12/12! #BowmanDraft pic.twitter.com/IKGWvGDYkB

— Topps (@Topps) December 8, 2023