You may be familiar with Utah-based bike specialist Fezzari, as the brand has a whole host of bikes that cater to all the disciplines of cycling, plus a few noteworthy electric options. But recently, Fezzari rebranded to just Ari in a bid to gain easier memory recall as it’s easier to pronounce.
Though the change is still recent, Ari is at it in full force in 2024 and has a bunch of new e-bike models lined up. The newest of which takes the form of the Nebo Peak, a lightweight electric mountain bike with a focus on versatile all-mountain riding.
