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The Guardian - UK
The Guardian - UK
Lifestyle
Sarah Butler

Falling sales at Stella McCartney fuel fears over fashion label’s future

a composite image of models wearing various designs
Clothes from the Stella McCartney show in March 2025, Composite: PR IMAGE

Sales at Stella McCartney’s fashion label sank by more than a quarter last year tipping it further into the red and adding to fears it could run out of money by 2028.

Pre-tax losses at the British brand led by the daughter of former Beatle Sir Paul McCartney widened to £33.6m in 2024 from £25m the year before, while sales fell 27% to £16m, according to accounts filed at Companies House.

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