Visitors from cruise ships will be among target audiences as part of a bid to revitalise tourism in the Falkirk area in the wake of the pandemic.
A report going to Falkirk Council's executive on Tuesday says that the Covid 19 pandemic hit tourism badly, with visitor numbers down by around one-third.
Nevertheless, in 2021 tourism still brought in £85 million from 600,000 visits to the Falkirk area - and councillors are being asked to approve a new strategy to get the numbers even higher.
