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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Matt Urben

Falcons Twitter roasts Drew Brees over botched publicity stunt

Sometimes marketing campaigns go too far in trying to create viral content, and former Saints QB Drew Brees got a first-hand lesson on Friday. The former Falcons rival shot a promotional video for PointsBet Sportsbook in which he appears to get struck by lightning.

This set off a panic among Saints fans who became concerned that Brees had suffered a potentially life-threatening injury. Local reporters, and Brees himself, would later confirm that it was all just an awful publicity stunt for a gambling site.

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Falcons Twitter had a field day roasting Brees, who ended up going viral for all the wrong reasons.

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