A consumer psychologist has shared some of the shrewd ways supermarkets get buyers to spend more money. Dr Cathrine Jansson-Boyd has said factors such as the layout and the soundtrack can be a massive influence.
She begins by explaining that the layout of supermarkets "trap" people, hoping they'll buy more things. She says: "It's no fluke that you have to walk up and down long aisles in the supermarket. They do that to make sure that you're trapped, because the more time you spend in an aisle, the more likely you are to pick up things along the way that you wouldn't otherwise buy if you could whisk through the shop in any direction."
She adds that the placement of products on the shelves can influence the amount you spend, with many stores pointing shoppers in the direction of more expensive items by putting them at a more convenient height on the shelves. Jansson-Boyd says pricier branded items will be at eye level, while cheaper options are towards the floor, reports The Mirror.
