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Sally Matthews, Associate Professor of Political and International Studies, Rhodes University

Fairtrade: study finds premium label does not always benefit workers on South African wine farms

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Wine was first produced in South Africa as far back as the mid-1600s by Dutch colonisers who sold it to passing ships. The industry developed further during the colonial and apartheid eras and wine became an important part of the South African economy.

A recent study reports that the industry now employs close to 300,000 people. A 2021 report indicates that it generates R10 billion (more than US$550 million) in export value annually. While wine does not rank as one of South Africa’s biggest industries, it contributes 1.1% to South Africa’s GDP and 1.6% of the country’s total employment, making it significant to the economy.

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